Marketing

Stop Wasting Ad Spend: $0.25 per Messaging Conversation

Generated 266+ messaging conversations for just $0.25 each with hyper-focused Meta Ads campaigns.

NeoScale Team
December 15, 2025
4 min
7 views
The Problem: Wasted Ad Spend
Many businesses waste money on broad, un-targeted ads that don't convert. We needed to build efficient campaigns that deliver real conversations and sales.

Our Solution: Hyper-Focused Campaigns
We built a hyper-focused Meta Ads campaign designed to start valuable conversations by using ad set budgeting and optimizing for the 7-day click event.

Campaign Results
Daily Budget: $20.00
Optimization: 7-day click or view
Results: 266 Messaging conversations
Reach: 53,954
Impressions: 101,170
Cost Per Result: $0.25
Total Spend: $65.37

Daily Budget: $20.00
Optimization: 7-day click, 1-day view
Results: 34 Website purchases
Reach: 63,700
Impressions: 110,423
Cost Per Result: $2.23
Total Spend: $75.80

Daily Budget: $8.00
Optimization: 7-day click or view
Results: 84 Messaging conversations
Reach: 13,293
Impressions: 25,101
Cost Per Result: $0.24
Total Spend: $20.22

Daily Budget: $8.00
Optimization: 7-day click, 1-day view
Results: 11 Website purchases
Reach: 15,612
Impressions: 26,913
Cost Per Result: $1.97
Total Spend: $21.68

Key Strategy Elements
� Ad set budgeting for better control
� 7-day click optimization window
� Highly targeted audience segmentation
� Continuous optimization based on performance

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